Improve the Personality Implied by Your Face

It’s no secret that being considered attractive comes with many perks. People assume that attractive individuals are more intelligent, competent, and honest than less attractive people. Attractive individuals get more job interviews, make more money, get more promotions, and get away more with unethical behaviors.

Man with strong jawline, high cheekbones, and other notable characteristics of people's faces common to higher levels of business

Other personality traits with social implications that we almost instantaneously infer from the appearance of a stranger’s face include competence, sociability, and honesty.

People who have strong jawlines, square chins, low brows, and wide cheeks are assumed to be powerful, competent leaders and are more likely to be CEOs of large, successful companies. Not surprisingly, these features are considered masculine. Even though competent-looking CEOs are not necessarily better at their jobs, they’re more likely to get paid more. Military cadets who look more dominant are more likely to achieve higher ranks and trustworthy-looking people are more likely to get loans and get them with a lower interest rate. 

People with faces that have high inner brows (forming an almost surprised expression), a soft jawline, a narrow or rounded chin, and full cheeks are assumed to be approachable and honest.

Feminine faces are smaller, and have larger eyes and cheeks, fuller lips, and less prominent brows, compared to faces considered masculine. Not surprisingly, people with more feminine features are perceived as more trustworthy than people with masculine faces.

Woman with implied personality of smiling, fuller cheeks, higher brows and softer, more approachable features

Other facial features that are associated with assumed personality traits are skin texture and the presence of skin blemishes. A study that compared subjects’ reactions to photos of people with smooth skin or blemishes found that the photos of people with blemishes were rated lower on the inferred qualities of trustworthiness, competence, maturity, attractiveness, and health. Not surprisingly but sad nonetheless, photos of people with skin blemishes were also perceived as less attractive.


One of the strongest determinants of the impression made by faces is the hint of emotional expression, even when their face is relaxed. When someone’s face has slightly upturned mouth corners or crow’s feet, they’re perceived as happy, warm, and trustworthy, whereas someone with a downturned mouth, lines between their brows, and lowered brows is perceived as angry or intense.


Luckily, research shows that cosmetic facial treatments that can alter contours, features, perceived expressions, and/or smooth the skin, can improve the first impression a person makes.


Impression management with injectable esthetic treatments can make dramatic differences in the personality traits suggested by an individual’s face. Perpetual frown lines, low-lying brows, or a downturned mouth that imply unhappiness or anger can be improved with treatments like Botox. dermal fillers can erase dark under-eye circles or lift flattened cheeks to make someone look rested, healthy, younger, and more energetic.

Man with more rounded features and higher brow line naturally appears very approachable and trustworthy

People who want to appear more dominant can enhance their jawlines and chins and lower their brows and those who want to look more trustworthy can raise their brows, enhance their cheeks, and round off their chins. The strategic placement of injectable fillers can also help masculinize or feminize a face as desired.


A study where independent viewers rated photos of faces before and after they had undergone a combination of injectable esthetic treatments found that the subjects in the post-treatment photos were not only perceived as more attractive, but they were also rated as appearing younger, more trustworthy, better educated, more financially successful, and more approachable.


Of course, changing the traits implied by your face won’t really improve your personality. We wish it was that simple, but the increased confidence it provides can positively impact your life.

If you’re interested in learning how you can put your best face forward, we’ll be happy to discuss the best treatment options for you. Request an appointment today.

Patrick Baxter

Patrick Baxter

· creative, designer, director

· brand design and management

· artist and culture vulture

· experience strategist

A big fat education and 25+ years experience in brand, promotional campaign, Web and digital design, PJ (Patrick) is sometimes referred to as a UX unicorn and focuses on critical consumption, creative delivery, and strategy. The founder of BAXTER branded, he enjoys all things interactive while engaging in the world of fine arts and being a professor for Web Design and Interactive Media.

https://www.baxterbranded.com
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